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Featured Blog Posts
Video Marketing - What is Your Audience Looking For
You’ve determined who your target audience is for your video marketing campaign, now what do...
Video Marketing - Identify Your Audience
It isn't always easy to identify a videos target audience. Here's some simple ways:...
Pricing Model Strategy
I was watching a marketing show on National Geographic TV -I wish I could remember the name of...
YouTube Optimization - Choose your Thumbnail Wisely
Rules of Market Segmentation
There are important rules for market segmentation that must be...
Advantages of Market Segmentation
The key to successful marketing is recognizing, and...
Why is User Generated Content so Profitable?
There are many reasons why User Created Content is so powerful, here are a few of the most...
What is User Generated Content?
User generated content is content created by people who have an emotional or practical interest...
Competition and Niching Down
The most important thing for any start-up, in my...
YouTube Optimization - Gather 10 Complete Views
When you upload a new video, YouTube begins making value judgements of your content....
Startup Weekend Ottawa Winners
In the winter of 2013 I was trying to gather video content from website visitors to one of my...
Globe and Mail Startups Feature
VidRack featured in the Globe and Mail Startups section. While at Montreal Startup Fest VidRack...